You may have heard a lot about Social Media Marketing and may even be implementing it here and there, but are you truly driving results?

OwenDevelopments can help you climb the social media mountain by first developing what we call an SMO (Social Media Optimization) strategy.   Next, we work with you to identify desired outcomes – i.e. inquiries, traffic/page views, sales, reputation, influence, credibility, charity etc.

 

searchOnce we understand the desired objective, we choose tactics wisely, while cognizant of what actions will influence the desired outcome with the most impact.

 

Social Media Marketing is characterized by communities that allow users to do many or all of the following:

  • Create profiles/accounts
  • Grow a network of colleagues/friends
  • Collaborate with other community members
  • Submit content
  • Vote on content
  • Tag content
  • Comment on content

 

 

The ‘media’ in social media refers to the platform as well as the content.   For example:

  • Blog Marketing
  • Social Network (Facebook, LinkedIn, MySpace)
  • Wiki
  • News
  • Bookmark
  • Forum
  • Discussion thread and text
  • Image
  • Audio
  • Video

 

With the plethora of social media options, OwenDevelopment ensures that you tackle the right channels with the right content!  And search engines will give you a boost to your keyword rankings based on the popularity of the sites linking to you.

Online Public Relations (PR) can increase targeted traffic to your website when working with an experienced guide.  OwenDevelopment does this by integrating online public relations, keyword optimized press releases and search engine optimization to increase brand visibility in the marketplace helping you experience an increase in traffic, leads and sales.

Push vs Pull Marketing

Companies spend thousands of pounds every month pushing their message into mediums where they think prospects live and play.

We challenge our clients to work with the more effective pull strategy. We pull prospects to clients’ websites by increasing client visibility in mediums where prospects are already visiting. Get in touch to find out more.

 

Some of the many channels we use to market your site:


socialmarketing